sexta-feira, abril 16, 2010

Coca-Colla with Coca Leaf on sale at Bolivia



It's amazing how the world media is referring to the Coca-Colla (The Real Thing). They write about the similarities of form and visual to Coca-Cola (I see none), and that the drink is DARK, sweet etc. Ok, ok. My colleagues even don't see the pics. Where is the dark colored drink? It´s almost gold yellow like guarana or ginger ale!!!




But the main problem is tha it is a state sponsored drink. It's not my problem the name they choose. I do not know the Bolivian law. And it's impossible to anyone to confuse Coca-Colla with Coca-Cola. The bottler is named OSPICOCA (Social Organization for the Industrialization of the Coca Leaf). Nothing more to say. It's a organization to implement the use of Coca leaf.



Ok. Coca leaf is cultural in Bolivia and ad's some relief to breath on the altitude. When you arrive in Bolivia the first thing you receive at the airport is a coca leaf tea, now you would drink it like any soda. Coca leaf is not refined cocaine. They are different. If you understand Spanish is curious to hear the CEO of OSPICOCA telling about the virtues and vitamins of coca leaf...

And the Evo Morales government says that the industrial use of coca leaf will reduce the production of cocaine-base. No way! The profit has a huge difference. And the actual Bolivian government extended the legal area to plant coca from an amazing 30,000 acres to 50,000 acres, so every one who need will get coca leafs.

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